Designing a Business Card

Business cards in County Mayo can be an effective marketing and networking tool, particularly when combined with a distinctive logo or brand, and contact details that include a web page or web site address.

When designing a business card in County Mayo I tend to be very aware that a lot of small business like to use their cards as a sort of mini-brochure, and try and cram as much information into this small space as possible.

This can often be an economical solution, but in order to get the best out of the card you need to consider how it is going to be used and the impression it leaves on the card holder.

This can be expected for builders, plumbers and electricians, but when you are trying to present a professional business to business service like a computer technician, business coach or accountant, the impression that is projected feels like you are just cutting corners.

Maximise the space to add product and service details, as well as the main contact details, by investing in double-sided business cards. This means that you can clearly have a front, with your name, logo and contact details, and the back can be reserved for a general but informative breakdown of your products or services.

Another key aspect is to invest in a distinctive and recognisable logo or corporate identity. The 'No Logo' types of business cards favoured by budget printers in the area don't stand out very well and blur together, when really the whole point of your business card is to be remembered so that it can be called upon when your customer needs to contact you.

"Hand out two business cards at once, so your contacts can easily pass on your details."

In order for me to get started with your business card design in County Mayo, I will need the following information:-

1. Your logo or brand
2. All the text to go on the business card
3. Examples of any previous cards, adverts or brochures
4. Who your main customers are
5. How the business card is to be used
6. Who your competitors are
7. What sort of image you want to project
8. Examples of business cards you like

When you approach Infiniti Mixed Media, I will then be able to:-

1. Check the information supplied
2. Estimate the cost of the job and provide a Design Order

Once the Design Order is agreed I will be authorised to go ahead and:-

1. Design the logo (if required)
2. Design the business card
3. Present it to you as inkjet or electronic proofs
4. Supply final artwork on CD Rom

If you require further information on how Infiniti Mixed Media can assist you in developing a logo or brand in County Mayo, you may consider booking a design consultation or contacting me for an idea of cost.