Designing a Brochure

Brochure design in County Mayo can cover a wide range of printed material from an A4 leaflet folded into thirds, a multi-page booklet full of information, and even a large scale catalogue or glossy prospectus.

It is for this reason that it is important that you have a clear idea of what you want from your brochure, who you are aiming at and the budget that you are prepared to allow for printing and distribution.

A brochure design in County Mayo, can be an excellent marketing tool which allows your potential customer to take your sales pitch and contact details away with them to read or refer to at their leisure. They can act as a sort of 'silent salesman', and often have a knock-on effect as they are passed on to friends and colleagues.

A key aspect of brochure design is to invest in a distinctive and recognisable logo or corporate identity. This will tie the brochure to your business, premises, uniforms, vans and advertising, to give a more consistent and professional business image.

What can I put in my brochure?

In order for your brochure design to be success, it needs to contain a reasonable amount of rich and useful information, but not be too wordy or a chore to read. This can be overcome using suitable illustrations or photography, and breaking up large areas of text into smaller, more manageable chunks. You may want to include things like:-

• About Us
• Our Team
• Our Products
• Our Services
• How To Order
• Request A Brochure
• Contact Details
• Opening Hours
• Where To Find Us

Because brochures are printed items and can be expensive to produce, it is important to remember not to include information that may quickly become out of date and need to be reprinted. For this, it is a much better idea to direct readers to a website or web page, that can be easily updated and far more cost-effectively.

How do I get started with my brochure design?

In order for me to produce an effective brochure design in County Mayo, I will need the following information:-

1. Your logo or brand
2. High quality text and pictures to go in the brochure
3. Examples of any previous brochures, leaflets or booklets
4. The intended format (size) and budget available
5. Who your main customers are
6. How the brochure is to be used
7. Who your competitors are
8. What sort of image you want to project
9. Examples of any brochures that you like

When you approach Infiniti Mixed Media, I will then be able to:-

1. Discuss the brief
2. Check through the content supplied
3. Estimate the cost of the job and provide a Design Order

Once the Design Order is agreed I will be authorised to go ahead and:-

1. Design the logo (if required)
2. Design the brochure visual
3. Present it to you as inkjet or electronic proofs
4. Make any amendments as necessary
5. Produce final artwork
6. Supply final artwork on CD Rom

If you require further information on how Infiniti Mixed Media can assist you in developing a company brochure in County Mayo, you may consider booking a design consultation or contacting me to request a quote.