Web Design in Mayo

Nowadays, it seems that everyone is a web designer. So it is really important that you know what you are getting when choosing a web designer in County Mayo, rather than just judging on price alone.

My view is that 'web designers' in County Mayo and Sligo fall into three distinct types:-

• Web Developers
• Graphic Designers
• Genuine Web Designers

Web Developers tend to concentrate purely on the technical, and the sites are either poorly designed or developed from off-the-shelf templates that can easily be copied by your competition. This in itself is not a problem for certain types of businesses, but ultimately there is no point being at the top of Google if your customers just click off your site because you are not projecting the right image.

Graphic Designers will mostly just consider the look of the web site. They build graphic-heavy photoshop or flash designs that don't work very well in search engines and are not very accessible. At this end of the scale, it is all well and good having a pretty web site, but if your target audience can't find it then it is not going to do its job for you.

Genuine Web Designers (of which Infiniti falls into this category) carefully balance a custom designed look to suit your image, along with the technical aspects of usability, page construction and Search Engine Optimisation (SEO). This approach increases your chances of being found on the web, and engages the user so they read your sales pitch - which ideally develops into an enquiry.

"Web designers in Mayo fall into three distinct types..."

For businesses looking to improve their web presence or 'internet profile', I would always encourage them to follow the Genuine Web Designer route, even if they are limited by their budget.

For instance, a well designed, optimised web page (€350) will work much better for your business image than a cheap web site (€800) produced by a web developer.

This solution is ideal for business start-ups and smaller business that need to be visible on the web, that don't have the budget, content or time to initially create a full custom designed web site.

"Cheap web sites can often be
false economy."

I get enquiries from clients that have previously had web sites created by either a web developer or a graphic designer, who are concerned that their sites are not performing as they should. The answer to this is generally a full redesign and rebuild, as attempting to fix the original site is just throwing good money after bad.

For a client that has already paid what I would consider to be a generous fee for a sub-standard job, it smarts a bit to pay the same again or more (as I put a great deal more work into my sites) to have it designed properly by Infiniti Mixed Media.

My advice is to avoid the false economy of a 'cheap' web site and come to Infiniti Mixed Media in the first place. I will do my best to fulfill your needs and meet your budget. The results of which will speak for themselves.