Marketing is not an isolated service at IMM but is applied along with all the other services in everything that we do.

From choosing a domain name, to creating a brand, through to writing the web copy and building a web shop and finally the delivery of the product, every aspect of these design decisions is considered and shaped with the target audience in mind.

Marketing is more about people than product, and we tend to deal with stereotypes and generalizations for the broad strokes, then refine and focus with research and feedback.

We do not rely on statistical information or make formula driven decisions, but feel our way and trust our instincts, and if you know your market you know exactly when this feels right - it 'clicks'.

Because of the power of marketing combined with design, we feel that it is important to ensure the businesses that we are building strategies for deliver on their promises and services, and we will never knowingly misrepresent a product.