For the sake of simplicity, by brand design we are referring to multiple aspects of graphic design including; logos, corporate identity, branding, stationery, flyers, leaflets, brochures and other marketing materials etc.

These items are all focussed around providing a consistent and professional image that is presented to your target audience.

Getting it right is not as easy as it looks, and when it is right it should appear to be light and effortless. This requires a good understanding of what is trying to be achieved with the brand, who it is aimed at and how it is going to be used.

These items are often the 'silent salesmen' of the business, and a good investment in the core identity of your company will pay back dividends many times over.

IMM will also be providing a pre-designed version of logos and brands in the form of www.design-in-a-box.com, which some businesses may find suits their needs better than a custom designed solution.