Home faqs What information should I put in my website?

What information should I put in my website?

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I will always do my best to help, but I cannot generally create the website content for you. To undertake this would greatly increase the cost of the website design and make it uneconomical to produce.

I can, however, guide and advise on the type of web content required for your site and expected by your users.

Bear in mind that this content for your site is for your benefit as well as your users. It is possible to reduce the repetitive tasks of conveying information by telephone, reduce brochure/postage costs, and limit time-wasting enquiries by directing customers to your website for the details.

I have outlined some standard headings below, but you are encouraged to mix it up a bit to make it your own. Expand on these themes in as much detail as you can stand, rather than just achieving the minimum requirements. The more effort you put into your web content, the more you will get out of it.

  • About Us
  • Our Team
  • Products/Services
  • Case Studies
  • Resources/Useful Links
  • Order/Book
  • Further Information/Brochure Request
  • Contact Us/Location/Map
  • Frequently Asked Questions
  • Terms & Conditions
  • Privacy Statement
  • Disclaimer

Try and keep it concise and to the point. Avoid padding and repetition, do not plagiarize or copy content from other sites, and try to maintain a high level of quality. For further information take a look at the article Writing for the web in the Info section.

This ‘sweat investment' will see a good return during the course of it’s life span, and will become a robust and essential tool for the marketing and development of your business. On the back of this you can build company brochures and mailshots, clarify business strategies and identify unique selling propositions and areas of opportunity.


Where do I start?

If you are stuck and don't know where to start, I have tried to provide plenty of information on the website to help. It may seem complicated from the outside, but I have done my best to explain and simplify the processes as much as possible.

For an overview of the design process in stages, from start to finish, take a look at The Design Process Explained in the About section. This should give you a good idea where you stand.

If you have an idea of what you need designing, you may first like to look in the Design section. Here I have tried to break down the more common jobs I do step by step, into smaller, more manageable pieces, to make it easier to understand.

If you are thinking about having a website designed in County Mayo, but would like more information, I would first look at the article Web Design in Mayo (About section) and then Designing a Web Site (Design section).

If none of these routes meet your needs I would then suggest a Design Consultation. This is a meeting where you can 'pick my brains'. I can get to know your situation and needs, and throw out some ideas and suggestions to see how you like them, so you can decide if you want to move forward.

I already have a website, it is easy to redesign it?

It is definitely simpler to redesign an item rather than create one from scratch. It makes it much easier for me to determine what you are trying to do with the document, logo or website, and how best I can enhance or improve it.

It is also much easier as most of the content has already been collected for the original design. Some of this may be out of date and be in need of an improved image, but the basic framework is there and that can save a lot of time and money.

To refresh or update your existing logo or brand in County Mayo, take a look at Redesigning your image in the Info section.

Redesigning websites is a little more involved, so I need to assess these on a job by job basis. There are limits to how much I can polish something, and sometimes it is cheaper and easier to go back to the drawing board and start again. For the most part I like to take advantage of an existing design presence and improve on that, as more of an evolution of your business image in County Mayo.

Do you do website maintenance?

I try to limit website maintenance to the sites designed and hosted by Infiniti Mixed Media. My main strengths are in providing effective and comprehensive website design in County Mayo, rather than just supplying the technical services. This is more of a web developer job, as it is not very creative and there is no design involved.

Another reason for this is the vast quantity of badly built sites out there. The mess and tangle of trying to work on one of these sites is very risky, and can often be like opening a can of worms.

In my experience it is often far more economical to rebuild these websites, simply and logically, or even provide a dynamic solution with a content management system so you can update it yourself.

If you are happy with your current site and would just like some simple amendments, I would always suggest going back to the designers that originally created it for you.

However, if the site isn't working quite as well as you would like, a simple fix may not solve your problem, so it may work out to be more economical to contact me about one of my cost effective redesign options.

Can you do me a rush job?

I can do my best to help, but the jobs I have scheduled in at any time have often been booked weeks, and sometimes months in advance. These jobs have design orders and have been given projected deadlines that I will faithfully adhere to.

Existing and regular clients of Infiniti benefit from my ongoing commitment to meet their needs and are given priority. I will often go out of my way to produce an effective solution for a tricky deadline, but unfortunately I can't allocate the same commitment to a first time client or a one-off project at the drop of a hat.

My advice is to always plan ahead and work backwards, bearing in mind design time, print and production lead times, and also allow enough time for distribution when dealing with time sensitive (eg. for a date or event) and tight deadlines.

Do you submit my site to search engines?

I design all of my websites with a view to them being indexed or included in search engines, after all this is where the bulk of your web traffic may come from. When designing a site I will also submit it as routine to Google, which is the main player that feeds a lot of the smaller engines and directories.

It is always a compromise with websites between budget, time and optimisation. I do my best all with all three, and design for humans as well as computers (the robots or spiders of the search engines).

With the careful implication of XHTML, CSS and Content Management Systems, I can produce fast, dynamic and attractive sites, that also perform well in search engines. This results in good placement in what we call 'Organic search' (what is organic search?) which is far more valuable than 'Pay-Per-Click' advertising and sponsored links, and it doesn't cost you a penny.

Note: There are also specialist services out there for submitting your site, but in my opinion these are best to be avoided, as they can often provoke a negative response from the more important search engines.

What is Hosting? Do I have to host with you?

Hosting is the location where your website will reside. It is a space on a computer that is permanently connected to the web, so that when you type in the address in a web browser the user is then forwarded on to visit your site.

For my own site designs I can provide hosting on Infiniti's own servers. It is feature-rich and easy to use.

Depending on what type of site you have will determine where the site is hosted. For the dynamic sites with Content Management Systems (CMS) and shopping cart functionality, I have to insist that the sites are hosted in an environment that I can control, otherwise it becomes too complicated.

For static sites however, it is far more simple, as they are quite straightforward and can be hosted virtually anywhere, and can even sometimes be run from a CD-Rom.

What information should I put in my website?

I will always do my best to help, but I cannot generally create the website content for you. To undertake this would greatly increase the cost of the website design and make it uneconomical to produce.

I can, however, guide and advise on the type of web content required for your site and expected by your users.

Bear in mind that this content for your site is for your benefit as well as your users. It is possible to reduce the repetitive tasks of conveying information by telephone, reduce brochure/postage costs, and limit time-wasting enquiries by directing customers to your website for the details.

I have outlined some standard headings below, but you are encouraged to mix it up a bit to make it your own. Expand on these themes in as much detail as you can stand, rather than just achieving the minimum requirements. The more effort you put into your web content, the more you will get out of it.

  • About Us
  • Our Team
  • Products/Services
  • Case Studies
  • Resources/Useful Links
  • Order/Book
  • Further Information/Brochure Request
  • Contact Us/Location/Map
  • Frequently Asked Questions
  • Terms & Conditions
  • Privacy Statement
  • Disclaimer

Try and keep it concise and to the point. Avoid padding and repetition, do not plagiarize or copy content from other sites, and try to maintain a high level of quality. For further information take a look at the article Writing for the web in the Info section.

This ‘sweat investment' will see a good return during the course of it’s life span, and will become a robust and essential tool for the marketing and development of your business. On the back of this you can build company brochures and mailshots, clarify business strategies and identify unique selling propositions and areas of opportunity.

Can I supply my own pictures?

From a technical point of view, yes, I can use any images that you have shot on your digital camera and try to do something with them. I can do a lot in photoshop to tidy these up, but sometimes it is more cost effective just to re-shoot the images properly than to undertake extensive photo-retouching.

In most cases I will need to assess the quality of the images for the purpose we are intending them for. Inadequate images will only end up doing your marketing more harm than good, making you look amateur and shoddy, and this is not something that I would let pass through Infiniti.

The saying goes 'A picture can say a thousand words' but the most important aspect is what the 'thousand words' actually are, and what they are saying about your business.

The second issue on this is Resolution; if the resolution of the images is too low the images will be 'jaggy' and unattractive. For more information on this, read What is resolution and why is it important?

If you have obtained high resolution stock images off the web and have a copyright license to use them, I can do so by all means. Just copying 72dpi images from other peoples websites or Google Images onto your hard disk is not acceptable though. Not only from a production point of view (they are too low resolution) but from a legal perspective also.

What is resolution and why is it important?

Resolution is the amount of dots or pixels that make up an image. It is traditionally measured in DPI (Dots Per Inch) it is now mostly referred to as PPI (Pixels Per Inch).

Resolution is quite important, as the wrong resolution in the wrong circumstances can look terrible.

For web images, for instance, the resolution for a same size image on the screen should be 72PPI, and images have to be pixel perfect and the right size in order to line up correctly. If the resolution is too high, the images will be too big and it can break the page layout.

For photos in print it is advised that the resolution is a minimum of 300PPI, as this is broken down with a 'screen' (a pattern of dots to simulate the photograph), take a look at a magazine photo under a magnifying glass and you will see what I mean. When the resolution is too low it will look fuzzy and will have that telltale stepping or look 'jaggy'.

For solid areas in print like black type and black panels the resolution should be much higher, as there is no screen and we want to avoid jaggy edges or broken text.

When supplying flattened artwork I will tend to compromise and generally artwork at 600PPI, but wherever possible I will produce PDF/X artwork that overcomes this issue. In print, it doesn't hurt to overdo resolution and the results are always pin-sharp.

Who owns the copyright of the design?

Ah well, that's an easy one: You do.

When full payment is received, I then transfer the copyright over to you, which means you can then use the final artwork as you please.

So, if you wanted, you could take the logo that has been designed by Infiniti Mixed Media to a printers and have them work up and print stationery, or to a signwriter and have them put it on your van, as you wish.

For a better result, I would suggest that you allow Infiniti Mixed Media to continue to make these design decisions for you, so that I can continue to apply my skill and experience to your corporate image. But you are under absolutely no obligation.

However, the source artwork files for all jobs is retained by Infiniti Mixed Media. They are internal files and the tools that I use to create your final artwork. If, for whatever reason, you require the source artwork files, this will need to be negotiated on a job by job basis.

How will I receive my final artwork?

When the design is finished and 'signed off' (officially approved by the client) I will then go on to artwork the document for print.

This involves creating flattened, print-ready files or PDF/X documents that are provided on disc (CD or DVD Rom) for you to forward to the printer/magazine/signage company.

If you do not have a preferred supplier for your print and signage, I can suggest a reliable supplier for you, and deal with the hand-over process of the artwork with no fuss. For this service I do not mark-up the production costs and allow you to deal directly with the supplier at their standard rates.

On the CD Rom disc will be the artwork in industry standard formats to ensure that whichever supplier it is presented to, they are able to find a compatible document format in order to produce your goods.

If you require your artwork to provided in a specific format, for example; to be used in-house in a software application or to be printed on an office printer, I will need to be notified in advance as this will often effect the finished design.

How many corrections am I allowed to make?

I always make an allowance in all our costings for one set of amendments, as we all know that things just don't always go right the first time.

This is normally to cover typos, and other problems that arise during the design process, and is not an allowance for the copy (text) to be incorrectly supplied or not checked properly.

Corrections to copy and and pictures supplied are known as Authors Corrections and cannot reasonably be forecasted or allowed for, so these are charged on top of the price estimated originally.

Can I update the website myself?

This will depend on how the website was built. If it has been built as a static website, then no, you can't update it yourself, you will need a professional website designer to do this for you.

If, however, you have chosen a website that is dynamic and the content is controlled by a Content Management System (CMS) then yes, you can update the information yourself. In fact, that is why it is designed and built this way. You will need to inform me at the very beginning of the design process if these kind of updates are required.

I will show you how to go about this, and give you hints and tips and what to watch out for, so hopefully you will be able to enjoy the benefits of this system throughout the lifespan of your website.

What is a Static or Dynamic website?

Static and Dynamic are terms that you will hear a lot, and are basically the two main approaches when building a website in County Mayo.

Static simply means that the information or 'code' that makes up the website doesn't change, and they can be built more cost-effectively than dynamic websites.

Static web sites are crafted to work more like a printed document and to be referred to on the web. You will find a lot of brochure sites are constructed this way, and it is not a bad thing as there is so much more that can be done with the design and optimisation that is sometimes just not possible with a dynamic website.

Dynamic means that the data or content can change 'dynamically'.

The content (text and images) is usually fed from a database or Content Management System (CMS) so when the data is updated, the content on the website are also updated. This method opens up a lot of options on the flexibility and functionality of your website.

Shopping carts and information sites work this way as their content changes frequently and needs to be constantly up to date. The additional functionality also creates a lot more variables to consider. These variables require extra work and make the design more expensive.

In my view, for a small or medium sized business in County Mayo, if you are not intending to update the information on your website more than three times a year, it is not really worth investing the extra money in making the website dynamic.

Can I use my logo in Microsoft Word™?

When I design and produce final artwork for you, the main intention is for it to be professionally printed or developed as signage. The different artwork formats that are supplied on CD Rom are also focussed for this purpose.

If you require to use the logo in-house in a Microsoft application, or to be printed out using and office printer, if you inform me in advance I can allow for this and supply suitable artwork to use.

Can my logo design be trademarked?

Absolutely! When you have had a logo designed by Infiniti Mixed Media, you will own an original and custom designed piece of artwork that is unique enough to be established as a trademark for your business, product or service.

There are different levels of trademark and protection, and straight away, just by paying for the design you have copyright over it. Copyright in Ireland is supported by the Copyright and Related Rights Act, 2000 and allows 50-70 years after the authors death before it expires...

You can claim that your logo or brand as your trademark by simply applying the ™ symbol alongside it, and is a public declaration that you wish this to be recognised a such. It is not bulletproof, and depending on the level of protection you require you may want to consider registration.

Registering your trademark means that you can use the symbol ® and affords you a statutory right and support from the registration office. For more information on registering your trademark in Ireland please visit the Patents Office website.

Spot/Process colours. What is the difference?

The difference between spot colours and process colours is simple.

Spot colours are mixed to specification like paint, you can still specify Pantone colours for print, but when they are printed as spot colour, PANTONE 151 C is a bright orange ink that is printed as it mixed.

Process colours are not solid colours at all, but an optical illusion that is mixed in the eye when you are looking at them. If you look at a coloured panel in a magazine under a magnifying glass you will see that the colour is made up of a pattern of varying sized dots:- cyan, magenta, yellow and black (CMYK).

In this case PANTONE 151 C is made up of 0% Cyan 62% Magenta 75% Yellow and 0% Black dots and isn't quite as bright as the spot colour version.

What are pantone colours?

Pantone colours are an agreed, industry standard set of colours that can be matched to accurately over a variety of processes, equipment and materials.

They are identified as a series of numbers instead of names (except with fashion colours), so you will hear the reference PANTONE 2985 C instead of Sky Blue. This helps a great deal as one person's idea of what Sky Blue is may be very different to another person, but with a number you can refer to the chart and you know exactly what you are getting.

Keeping colours consistent is a big issue with Infiniti Mixed Media and is very difficult to do over different systems like print and the web. A certain amount of colour shift is inevitable, but I work hard to try and keep this to a minimum.

Can I cancel my order?

It hasn't happened so far, but at any point in the design process you can cancel your order, and you will only charged for the work undertaken.

If a deposit has been taken to secure an order, the full amount minus any outstanding fees will be refunded.

If a design consultation fee has been waived on the basis of a job as the outcome of the meeting, such as a full website, the cancellation will therefore make the fee applicable and cannot be discounted from the final cost.

If you require further information on cancellations or payment terms, please refer to the Terms & Conditions in the Terms section of the website.