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Designing a Logo or Brand

Creating a custom logo or brand design in County Mayo is by far the most simple, powerful and cost-effective way of enhancing your business image and profile.

A custom logo design will make your business stand out, make you look more professional and provide a consistent image that will tie different aspects of your business together. eg. your premises, van, uniforms, brochures and stationery.

A distinctive image also helps when customers recommend your products or services to other people. It can help to avoid any confusion with your competitors and other businesses with a similar sounding name to yours. "It's the one whose logo is a big orange G" etc

"To make things simpler, there are
3 distinct types of logo."

Logos as Marks or Symbols - They are the simplest for of logotype and are intended to be unique and recognisable to communicate a particular quality, feature or standard. These types of logos include the DVD Video logo, WiFi symbol, CE mark, Recycle symbol, and even things like the HomeBond logo that illustrates the quality of build on a property.

Logos for Corporate Identity - This is the main type of logo for styling your business image in County Mayo. It makes the business look recognisable, consistent and professional, like An Post, bank logos, auctioneers and business to business services and SMEs.

Logos as Brands - These types of logos are designed to add value to the product that they are attached to, and are mostly found in retail and merchandising. They are premium logos like Nike, Apple and designer labels.

"Logo design options -
Small, Medium and Large."

I can provide logo design options to suit all types of businesses in County Mayo, in three different sizes of package:-

• [S] Refresh and update your existing logo from €200+vat
• [M] Design a new logo for your business from €350+vat
• [L] Create a unique brand for a product or e-business from €600+vat

In order for me to get started with your logo design in County Mayo I will need the following information:-

1. The name and description of the business
2. Examples of any previous brochures, stationery or adverts
3. Who your main customers are
4. Who your competitors are
5. What sort of image you want to project
6. Examples of logos you like

When you approach Infiniti Mixed Media, I will then be able to:-

1. Check the information supplied
2. Estimate the cost of the job and provide a Design Order

Once the Design Order is agreed I will be authorised to go ahead and:-

1. Design the logo
2. Present it to you as inkjet or electronic proofs
3. Supply final artwork on CD Rom

To produce the best design possible, and in the most cost-effective manner, I tend to concentrate all the estimated design time on one idea at a time. I find that this produces the best results and you don't waste any money paying for design options that you will never use.

If you should require multiple options to choose from for any reason, please state this when supplying the initial information so I can factor this into the cost of the job.

If you require further information on how Infiniti Mixed Media can assist you in developing a logo or brand in County Mayo, you may consider booking a design consultation or contacting me to request a quote.