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Designing a Sign

If you want an effective sign design in County Mayo that really works, think about what type of sign you need, the message that you want to communicate, and also the impression you want to make.

Some businesses don't care what their signage looks like, and they just feel that it is enough to put any old sign by the side of the road to promote their business in County Mayo.

This may be true to some extent when selling a car, advertising a car boot sale or offering fresh eggs, it is not the case when advertising a business. The location, design and quality of the sign will all add up to present an impression of the business, that may not be the image that you wanted to project.

The type of sign in County Mayo is determined by what you want it to do. This might be:-

• To give directions
• To offer a warning
• To mark a location or border
• To enhance a shop fascia
• To enhance a tourist attraction
• To advertise a business
• To advertise an event
• For exhibition or display purposes

If you know the style or type of sign, you can then go on to determine how best to communicate your message.

For roadside signs, trailer advertising and billboards, your message needs to be simple and bold, as the viewer has a limited amount of time in which to take in the information. At the other end of the scale, tourist attraction signs and signs for exhibition or display purposes can hold a lot more information, as the viewer is able to linger and see the sign close up.

"Try and make your signs distinctive and recognisable."

A key aspect of designing a sign is to invest in a distinctive and recognisable logo or corporate identity. This will tie the sign to your business, premises, uniforms, vans and brochures, to give a more consistent and professional business image.

When designing a sign in County Mayo to promote a business or event, it is best to think of it as a large, simple advert that will be presented by the side of the road.

You need a bold heading that communicates your main message, a call to action like 'Call this number for a free quote...' etc and clear contact details like a phone number or web address. Even if they don't remember this, they will always still remember your logo.

The whole point of web addresses is that they are much easier to remember than phone numbers. Your customer is far more likely to remember YourBusiness.com or BusinessName.ie than the number 086 076 7909 at when they are driving along or stuck behind your van in traffic.

"Sometimes it is more effective to display a web address rather than a phone number on your sign."

In order for me to produce an effective sign design in County Mayo, I will need the following information:-

1. Your logo or brand
2. Carefully considered text to go on the sign
3. Examples of any brochures or websites to match to
4. The size and type of the sign required
5. Who your main customers are
6. Where the sign is to be used
7. Who your competitors are
8. What sort of image you want to project
9. Examples of any signs that you like

When you approach Infiniti Mixed Media, I will then be able to:-

1. Check through the information supplied
2. Estimate the cost of the job and provide a Design Order

Once the Design Order is agreed I will be authorised to go ahead and:-

1. Design the logo (if required)
2. Design the sign visual
3. Present it to you as inkjet or electronic proofs
4. Make any amendments as necessary
5. Produce final artwork
6. Supply final artwork on CD Rom

If you require further information on how Infiniti Mixed Media can assist you in developing a press advert in County Mayo, you may consider booking a design consultation or contacting me to request a quote.