Home skills Designing a Brochure

Designing a Brochure

Attention: open in a new window. PrintE-mail

book-icon-red.gifBrochure design in County Mayo can cover a wide range of printed material from an A4 leaflet folded into thirds, a multi-page booklet full of information, and even a large scale catalogue or glossy prospectus.

 

Designs from €350It is for this reason that it is important that you have a clear idea of what you want from your brochure, who you are aiming at and the budget that you are prepared to allow for printing and distribution.

A brochure design in County Mayo, can be an excellent marketing tool which allows your potential customer to take your sales pitch and contact details away with them to read or refer to at their leisure. They can act as a sort of 'silent salesman', and often have a knock-on effect as they are passed on to friends and colleagues.

A key aspect of brochure design is to invest in a distinctive and recognisable logo or corporate identity. This will tie the brochure to your business, premises, uniforms, vans and advertising, to give a more consistent and professional business image.

What can I put in my brochure?

In order for your brochure design to be success, it needs to contain a reasonable amount of rich and useful information, but not be too wordy or a chore to read. This can be overcome using suitable illustrations or photography, and breaking up large areas of text into smaller, more manageable chunks. You may want to include things like:-

  • About Us
  • Our Team
  • Our Products
  • Our Services
  • How To Order
  • Request A Brochure
  • Contact Details
  • Opening Hours
  • Where To Find Us

Because brochures are printed items and can be expensive to produce, it is important to remember not to include information that may quickly become out of date and need to be reprinted. For this, it is a much better idea to direct readers to a website or web page, that can be easily updated and far more cost-effectively.

How do I get started with my brochure design?

In order for me to produce an effective brochure design in County Mayo, I will need the following information:-

  1. Your logo or brand
  2. High quality text and pictures to go in the brochure
  3. Examples of any previous brochures, leaflets or booklets
  4. The intended format (size) and budget available
  5. Who your main customers are
  6. How the brochure is to be used
  7. Who your competitors are
  8. What sort of image you want to project
  9. Examples of any brochures that you like

When you approach Infiniti Mixed Media, I will then be able to:-

  1. Discuss the brief
  2. Check through the content supplied
  3. Estimate the cost of the job and provide a Design Order

Once the Design Order is agreed I will be authorised to go ahead and:-

  1. Design the logo (if required)
  2. Design the brochure visual
  3. Present it to you as inkjet or electronic proofs
  4. Make any amendments as necessary
  5. Produce final artwork
  6. Supply final artwork on CD Rom

If you require further information on how Infiniti Mixed Media can assist you in developing a company brochure in County Mayo, you may consider booking a design consultation or contacting me to request a quote.


Logo and Brand Image Design

star-icon-yellow.gifTo simplify things, by the term Brand Image Design I am referring to the general area of everyday graphic design solutions in County Mayo, including; logos, corporate identity, branding, stationery, flyers, leaflets, brochures and other marketing materials.

Read more...
Web Design Service

globe-icon-yellow.gifWeb design in County Mayo is a large and involved area of design that is always changing and evolving. As a result, this requires a vast amount of technical and production knowledge in order to produce clean, effective and lightweight websites.

Read more...
Advertising Design

radio-icon-yellow.gifAdvertising in County Mayo has to work a lot harder than other types of design. As space is literally at a premium, it is critical that the design is simple, clear and your sales message is communicated well, in what is often a very limited area.

Read more...
Brochure Design

book-icon-yellow.gifBrochure design in County Mayo covers all types of multi-page documents and literature design, from leaflets and booklets to magazines and books. These designs need to communicate large amounts of information clearly, and in a cost-effective manner so that production is economical and practical.

Read more...
Exhibition and Display Design

stage-icon-yellow.gifTo successfully present your products or services, I can offer cost-effective exhibition and display design in County Mayo, including banner stands, pop-up stands, custom designed exhibition stands and corporate displays.

Read more...
Illustration and Commercial Art

palette-icon-yellow.gifFrom a background and training in art and design, I am also able to create attractive and original illustration in County Mayo, to add depth and enhance leaflets, brochures and websites.

Read more...
Packaging Design

gift-icon-yellow.gifBy building on my previous experience of designing for manufacturers, retailers and high street supermarkets, I am able to offer powerful and cost-effective packaging design and construction solutions for local businesses and entrepreneurs in County Mayo.

Read more...
Sign Design

type-icon-yellow.gifBy applying established advertising and display principles, I am able to offer practical and cost-effective sign design in County Mayo that really works. These designs are simple and bold, distinctive, recognisable and clearly communicate the right message to your target audience.

Read more...
Vehicle Graphics and Decals Design

car-icon-yellow.gifBy working closely with a local signage company, I am able to create powerful and distinctive vehicle graphic design in County Mayo, to represent your business on the road with several cost effective options.

Read more...
Photography and Retouching

camera-icon-yellow.gifAlthough not a stand alone service, I am able to provide quality photography in County Mayo for brochures, advertising and websites. This is a bonus for existing clients that require photography, and it simplifies the process by removing the need to organise an external photographer.

Read more...
3D Computer Modelling

home-icon-yellow.gif3D Modelling is the latest addition to the services I provide in County Mayo, which I have developed to fulfill the need of a cost-effective solution when visualising artists impressions of properties for brochures and sale boards.

Read more...
Animation and Multimedia

splat-icon-yellow.gifAs well as the standard flat and static graphic options, I can also build lightweight and smooth animations delivered via the web, email, CD-Rom and display kiosk, to promote your business in County Mayo and give it an extra dimension.

Read more...
Copywriting and Editing

sheets-icon-yellow.gifCopywriting in County Mayo is not one of my main services, but can simplify the process for clients that are busy or differently skilled, and require sales and promotional copy to be assembled and polished in order to make their marketing material more effective.

Read more...
Marketing Advice

talk-icon-yellow.gifThe marketing advice in County Mayo provided by Infiniti Mixed Media is a vital part of all my design work, so I do not consider this to be an isolated service, but part of my individual and comprehensive skill set.

Read more...