How to design an effective Press Advertisement

Graphic design for advertising is slightly different and quite a lot more difficult for new and graduate designers. It is one of the areas of graphic design in Ireland that is seriously under-performing, with domestic national magazines stuffed with weak and ill considered solutions - but still charged premium rates for the advertising space...

Hopefully with a bit of guidance, a few tips and a clear overview of what you need to achieve, you will be able to develop the potential of your design and create an effective and engaging press advertisement.

Step 1. Take a good brief
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Step 2. Know your market
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Step 3. Assemble the content
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Step 4. Get a good idea
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Step 5. Sort the priorities
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Step 6. Tighten it up
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Step 7. Allow for bad printing
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