I have a saying (one of many), that 'chip shops don't need websites'...

Not every business will benefit from investing in a website, and you need to consider if having a presence on the web will benefit your business, or if that money would be spent better elsewhere; like new signage, cool vehicle graphics or even flyers.

I have found, in the west of Ireland, the standard of web design services can be pretty poor, both visually and technically, but still charged to the client at a premium rate.

Some developer's attitudes seem to take advantage of a client's lack of knowledge to sell them a service or product that doesn't meet their needs, or even just 'chancing' the fact that their own knowledge is not exceeded in creating the most basic of web pages.

A basic awareness or consideration, without being technical, of what you need from your website will help you massively with selecting a good web design service. 

But if you do decide to invest in a website, surely you will want to see some sort of return from it. At the very least I would want to appear somewhere in Google, so people can find out about my business and services before a potential enquiry or even generate enquiries. These are called Conversions, in the business.

This is where the Search Engine Optimisation (SEO) comes in, and determines how well a search engine like Google will place you in their results, for a certain search term.

The difference with Infiniti is; that I don't consider this to be separate from web design. As far as I am concerned, when you design a website with the intention that users find it as a result of Google etc, that is how you design it. You don't build it in a horrible and clunky manner and then see what you can do to improve it (and charge more as a separate service).

So know this; if your site is built badly it will perform badly. Consider what you need from your investment, research, ask questions and make an informed decision on how to proceed... Don't just take my word for it, see what they are saying on YouTube:-

Introduction to Search Engine Optimization

Just Stop It Week - Flash