| Search Engine Optimisation |
|
Whilst running the risk of repeating myself, I wanted to post a few more of Sage Lewis's videos, to remove some of the myth and mystery behind this 'magical' process called Search Engine Optimisation (SEO). It's not magic, it's very straightforward and should not be approached as a last resort fire-fighting solution to improve a badly performing website, but as a series of guidelines for building good sites, with good content that reach the right users... There are many reasons why your existing website might not be working for you that the practice of Search Engine Optimisation alone cannot improve. You need to look at design, marketing, strategy, how it is written, and even how you compare to your competition in the marketplace. You can have the best site that money can buy and still not make those conversions (sales that result from a visit to your site) because your competition presents itself as cheaper, faster and provides more information. Think about it. Just knowing this information isn't enough, it needs to be applied effectively and consistently to work. Top 5 SEO Countdown Week - #5
Top 5 SEO Countdown Week - #4
Top 5 SEO Countdown Week - #3
Top 5 SEO Countdown Week - #2
Top 5 SEO Countdown Week - #1
|