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Packaging Design

By building on my previous experience of designing for manufacturers, retailers and high street supermarkets, I am able to offer powerful and cost-effective packaging design and construction solutions for local businesses and entrepreneurs in County Mayo.

Packaging design in County Mayo covers the labels, bottles, cartons, boxes, packets and bags of all retail, merchandise and promotional products that we use every day. The purpose of this packaging design is not only to contain and protect the goods, but also to present and sell the product to the customer.

Good packaging design can:-

• Encourage a sale and add value to a product
• Present your business as a brand
• Create a style
• Communicate the type and quality of the product
• Focus on your target audience
• Offer information like recipes and serving suggestions
• Explain safety and legal information
• Provide customer service and contact details

I approach packaging design in County Mayo as a series of facets that combine to make an overall impression, and treat each on of these facets individually like a small advert to focus the message.

For example:- The front of a cereal box is your main 'hero' advertising to present your product. The back of the box supports this with more information and the unique selling points. The sides of the box contain legal and nutritional information, and the top/bottom faces are for brand building purposes. The skill is to make all these facets and functions work together to create one consistent and cohesive design.

"Packaging should be designed as a series of separate 'facets' that each has a function."

I have a practical and 'hands on' approach to packaging design, and a good knowledge of materials, construction and fixing methods, including product windows and carton strength. This means I can not only offer packaging graphic design, but custom designed and experimental box construction design to give your product that extra dimension on the shelf.

Although production methods and materials for packaging design are pretty universal, different types of packaging design should be considered for each particular target audience. Contrasting types include; luxury goods, brand label goods, media packaging, food packaging, merchandise and own-brand packaging.

My experience in this area includes; snack and food packaging, computer peripheral packaging, custom and experimental packaging, merchandise and promotional packaging, music cd covers, software dvd covers and 3D model designs for business, retail and corporate applications in Ireland and the UK

"You can add value to a product and increase profit margins with good packaging design."

I can provide Small, Medium, Large and Extra Large solutions for different budgets or requirements.

Packaging design in Mayo options include:-

• [S] 2D impressions and visualisations
• [M] Refresh existing packaging design
• [L] New packaging design and construction
• [XL] Custom/experimental packaging design and construction

For more information on how Infiniti Mixed Media can assist you with packaging design in County Mayo, please do not hesitate to contact us, or use the appropriate form to request a quote.